Piecing it together

06:24 AM Jan 15, 2025 |

In a diverse nation like India, where languages, traditions, and identities coalesce to form a vibrant cultural mosaic, preserving cultural heritage is more than a sentimental pursuit; it is a necessity. As artificial intelligence (AI) continues to shape global interactions and homogenize information flows, India faces a critical challenge: safeguarding the unique identities of its myriad communities.

AI, often hailed as the harbinger of progress, operates on algorithms that prioritize efficiency and universality. However, this very nature risks eroding cultural specificity. For instance, AI language models prioritize globally dominant languages, marginalizing regional dialects and indigenous scripts. In India, this could mean the gradual fading of rich linguistic traditions like Meiteilon in Manipur or Lepcha in Sikkim, which are already underrepresented in digital spaces. A loss of language is a loss of history, philosophy, and identity—a sacrifice India cannot afford.

Moreover, AI-driven platforms increasingly influence cultural consumption. Recommendations often favour mainstream or globally trending content, sidelining local art forms, festivals, and rituals. The dominance of a few cultural narratives can dilute India's plurality, reducing centuries-old practices to mere curiosities for global consumption. The replacement of intricate handloom traditions with mass-produced imitations, or the trivialization of indigenous dance forms, exemplifies this encroachment.

The preservation of cultural heritage is vital not only for the continuity of traditions but also for fostering a sense of belonging. India’s strength lies in its ability to celebrate diversity, a trait essential for social cohesion in a world increasingly polarized by cultural uniformity. By protecting the unique identities of all communities, India reinforces its democratic ethos, ensuring that no group feels erased or marginalized.

The integration of AI and heritage preservation need not be adversarial. When wielded wisely, AI can be a powerful ally. Initiatives to digitize manuscripts, archive folk songs, and create virtual museums can bring dying traditions to life for younger generations. However, this requires an inclusive approach that empowers marginalized communities to curate their own narratives, rather than relying solely on external interpretations.

Policymakers must prioritize investment in cultural preservation alongside technological innovation. Mandating the inclusion of regional languages in AI development, funding local artists, and promoting cultural education are critical steps. Equally, individuals must embrace their heritage with pride, resisting the allure of cultural conformity.

The country’s diversity is not a relic of the past but a blueprint for the future. As AI transforms societies, the onus lies on each of us to ensure that the voices of every community are not only heard but celebrated. In preserving our heritage, we preserve the soul of India.