GANGTOK, : Sikkim
is set to showcase the vibrant Tamang Selo performance at
the World Audio Visual & Entertainment Summit (WAVES) 2025, hosted by
the Ministry of Information & Broadcasting at the Jio World
Convention Centre (JWCC), located at Bandra Kurla Complex (BKC), Mumbai
from May 1 to 4.
Sikkim’s Tamang Selo performance is scheduled for May 3.
“WAVES 2025 is a premier global
summit hosted by the Government of India, aiming to spotlight India’s thriving
Media and Entertainment (M&E) sector. It brings together international
leaders, creators, innovators, and investors to shape the future of the
industry worldwide. India occupies a dominant position in M&E, with talent
spread across the country, creating compelling content through its rich
cultural heritage. It is poised to become one of the global leaders in the
M&E sector. The summit will promote India as a one-stop destination for
content creation, an investment hub, and a platform to leverage ‘Create in
India’ opportunities and global outreach. WAVES is a key forum for promoting
discussion, collaboration, and innovation in the M&E industry,” said
Assistant Director, PIB/AIR Gangtok, Manas Pratim Sarma at a press meet held
here on Friday.
Sarma added that the vision is
to establish WAVES as a leading global platform for the M&E industry,
positioning India as a powerhouse of creativity, innovation, and content
creation.
IPR Senior
DIO Sarojani Subba expressed that WAVES is a huge opportunity for
creators from Sikkim to participate, as several big names from different
sectors are connected to WAVES 2025. “WAVES will help take Sikkim’s culture and
traditions to greater heights,” she added.
As the world gathers for WAVES
2025, India will proudly unveil the Bharat Pavilion, a vibrant tribute to
the country’s profound storytelling legacy and its growing influence in the
global M&E landscape.
Guided by the theme ‘Kala
to Code’, the pavilion will celebrate India’s spirit of Vasudhaiva Kutumbakam, ‘the world is one
family’, and demonstrate how the nation’s artistic traditions have long served
as a beacon of creativity, harmony, and cultural diplomacy.
Rooted in legacy and driven by
innovation, India now looks toward the future—ready to lead the world in
storytelling, technology, and transformative cultural exchange.
At the core of the Bharat
Pavilion are four immersive zones: Shruti –
spotlighting oral traditions, from Vedic chants and folk ballads to classical
music, radio, and the spoken word; Kriti –
highlighting written legacies, from cave engravings and palm-leaf manuscripts
to print media, literature, and publishing; Drishti –
exploring visual expressions, from ancient dance, puppetry, and folk theatre to
cinema, TV, and digital storytelling; and
Creator’s Leap –
showcasing the future of storytelling with cutting-edge technology.
Through these zones, visitors
will witness how India’s timeless narratives have evolved into powerful modern
media formats. From the echoes of Om to
the beat of the tabla, from Bhimbetka’s symbols to digital screens, from
Nataraja’s dance to cinematic blockbusters, the pavilion is a living archive of
India’s storytelling journey.
But this is more than a
cultural showcase. It’s a declaration of India’s creative strength and
future-forward vision. With numerous OTT platforms, a tech-savvy mobile-first
audience, world-class VFX, gaming and animation studios, and a thriving startup
ecosystem, India is among the fastest-growing media and entertainment markets
globally.
The Bharat
Pavilion will serve as a dynamic platform for creators, collaborators, and
change makers across the M&E landscape. It offers stakeholders a unique
opportunity to connect with India’s talent, advanced storytelling technologies,
and expanding market potential. Beyond showcasing cultural heritage, it
reflects the strong government support for cross-cultural partnerships and
investment, positioning India as a global centre for creative innovation.
Bharat Pavilion at WAVES
2025 is where ancient inspiration meets cutting-edge innovation. With its
cultural depth, creative talent, and technological excellence, India is poised
to lead the global M&E space, ready to captivate and inspire the world.
WAVES is also being supported
by top Bollywood actors, who will be part of the summit.Anyone interested can
register via the WAVES2025 website.
Key objectives of WAVES 2025
Fostering global collaborations
Driving investments into
India’s creative economy
Showcasing technological
advancements
Developing the M&E ecosystem
Key themes and focus industries
Media globalisation
The future of content creation
and distribution
Technological disruptions (AI,
AR/VR/XR, metaverse)
Evolution of gaming and
immersive experiences
Film, broadcasting, animation,
VFX, gaming, music, digital media, advertising, print, radio, comics, and
associated technologies
The summit will feature:
Conference sessions (keynotes,
panels)
Exhibitions showcasing M&E
innovations
WAVES Bazaar – a media
marketplace
WAVEX – startup pitching
sessions
Masterclasses and workshops
The ‘Create in India
Challenge’ finale
Networking events, cultural
evenings, and performances
WAVEX (WaveXcelerator) is a startup program featuring live
pitching by early-stage Indian startups in the M&E and AVGC-XR space, connecting
them with top investors.
WAVES Bazaar is a global e-marketplace for the M&E industry, offering
a platform to connect, collaborate, and grow. Attendees can interact with
buyers, sellers, projects, showcase skills, and expand their networks.
The
flagship initiative, the ‘Create in India Challenge,’ includes
32 challenges across domains like film, music, animation, and AI, where
finalists will present their work at the summit.
