DARJEELING,: The Darjeeling Melo Tea Fest which commenced on Thursday has brought a fresh focus to rural tourism through its village cultural tourism circuit.
Along with the fest at Chowrasta here, an event, themed “Gorkhey Village,” was launched at Dhotrey, a serene forest village 20 km from Darjeeling, as part of a broader initiative to showcase the traditions and culture of rural communities while promoting sustainable tourism. The village located in Rimbick-Lodhama constituency boasts about 80 households and is known for its organic practices and untouched natural beauty.
The village was also recognised as the cleanest tourism village by the Gorkhaland Territorial Administration.
Speaking at the event, GTA Tourism Sabhasad Norden Sherpa said, “We aim to revive tourism in the Hills by focusing on authentic experiences rather than commercial ventures. Dhotrey has been certified as the cleanest village and we hope it serves as a model for other rural areas. Visitors can enjoy traditional cuisine, cultural performances and breathtaking views of Kanchenjunga here.”
Sherpa emphasized the importance of preserving local traditions. “Many homestays have turned into hotels, which has impacted the tourist experience. The GTA is encouraging homestays to retain their cultural essence. Programs like guide training are also being introduced to ensure tourists have enriching experiences.”
The festival’s focus on rural tourism has resonated with visitors.
Soumulya, a tourist from Kolkata, shared her experience, saying, “We were delighted to discover this festival at Dhotrey. The cultural dances and traditional cuisines were a treat, and the village’s charm is truly captivating.”
The Darjeeling Melo Tea Fest is a collaborative effort between the GTA and Darjeeling Police. It features three unique tourism circuits. The adventure circuit offers paragliding, river rafting, rock climbing, trekking and hiking, the bird watching circuit target bird enthusiasts in areas like Latpanchar, Singalila and Sittong, while the village cultural tourism circuit is aimed at promoting rural traditions and culture.
Musical programs and competitions at Chowrasta have further enlivened the festival, drawing locals and tourists alike.