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OMAS 12th Foundation Day: Minister Dhungel highlights importance of promotion local products

GANGTOK, : The second day of OMAS 12th foundation day celebrations here at MG Marg was marked by the distinguished presence of Health & Culture minister GT Dhungel as the chief guest with Gangtok Mayor Neel Bahadur Chettri as the special guest.

The event commenced with an inspiring address by OMAS advisor Tshering Wangchuk Lepcha who shared about the OMAS’s 12-year journey. He elaborated on the foundation day’s theme, ‘Souvenirs of Sikkim’, highlighting how this initiative not only boosts the local economy but also allows tourists to take home authentic, locally-made products—proudly showcasing Sikkim’s craftsmanship.

This initiative, he noted, addresses the growing issue of Chinese-made products flooding the market. He cited examples of high-quality local brands like Katana and ArtiStain, which have immense potential if marketed to the right audience.

The grand finale of the event, scheduled for March 26, promises to be an extravagant celebration.

Following the address, the audience was treated to a vibrant Maruni dance performance by the G Sharp School of Performing Arts.

In his address, minister Dhungel expressed his admiration for OMAS, commending the organization for providing a platform to local artists, entrepreneurs, craftsmen, and artisans. He encouraged individuals to consider entrepreneurship as a viable career path, highlighting how it contributes to job creation and strengthens the local economy. He assured that the Government of Sikkim offers various support schemes to help aspiring entrepreneurs.

Dhungel also underscored the importance of promoting locally-made products on national and international stages. He shared the inspiring success story of Agapi, a skincare brand from Sikkim that advocates for women’s empowerment.

Agapi has gained recognition, representing Sikkim at the Empowering Women Globally event at the American Centre, and became the first regional enterprise to display an advertisement on the Times Square billboard in New York City. The brand also served as the official vendor at the 2023 G20 Summit.

Dhungel encouraged emerging entrepreneurs to draw inspiration from Agapi's success.He also stressed the need to develop high-quality souvenirs in Sikkim to counter the increasing sale of Chinese products. While praising the craftsmanship of local artisans, he advised them to focus on the finishing touches of their products, noting that “face value” is crucial in attracting customers. He further encouraged tourists to explore local cuisines, as each community in Sikkim has its distinct culinary traditions, offering a deeper cultural experience.

In his concluding remarks, the minister urged the organizers to expand this initiative to other districts of Sikkim, fostering awareness and contributing to the overall upliftment of society. He also encouraged entrepreneurs to take full advantage of the various government schemes available to support their ventures.

Gyaltsen Bhutia, president of the All Sikkim Lharipa Association, also took the stage to highlight the importance of locally handcrafted products. He urged attendees to support the local economy, which plays a crucial role in boosting the confidence of local entrepreneurs who dedicate their time and effort to their craft.

The program continued with an impressive contemporary dance performance by ‘R and B’.

Nikhil Javesh Pradhan, a prominent entrepreneur from Sikkim and CEO of ApiCare, shared his perspective on the purpose-driven nature of businesses. He highlighted that beekeeping is not only a livelihood but a generational craft. However, he acknowledged the challenges of traditional beekeeping methods, which are often unsustainable. ApiCare, therefore, offers training on sustainable practices to beekeepers across the State.

The event concluded with the minister visiting the diverse range of stalls, where he purchased various local handicrafts, clothing items, and sampled the delicious local cuisines, offering his full support to the initiative.

The day witnessed open-mic performances by local artistes and those who were visiting MG Marg.

 

 

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